TAKE  A  NEW
APPROACH

CONVENTIONAL MEDIA

Print/Radio/TV/Web Site Advertising
Generates a planned stop
Otherwise public with somewhat interest will try to remember next time they pass location
More defined and brand orientated consumer interest
Indistinctive Media
Redundant and over utilized by all competing
businesses
Taken for granted by most consumers
Targets an inaccessible current interest

 

INNOVATIVE MEDIA

"ON SITE ADVERTISERS"
delivering a "point of sale" message
Generates an impulse stop
Brings in the opportunity seekers, motivated by
inquisitive curiosity
More open minded than brand buyer, more easily influenced
Commands a uniquely appealing/distinguishing interest from the public
Identifies the business as progressive, innovative, Eager to SELL
Targets a quick to react 'front line" market motivated by sense of urgency at appropriate time
of decision

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